How to drive sales and yet reduce promotional spend TRAQ / Brand's awareness measurement positively correlates to future sales A measurement of a brand's digital awareness with TRAQ in week 1 provides a strong short-term sales predictor in weeks 2, 3 and 4. Because we have tested this correlation with retailers by providing weekly brand awareness [...]
In consumer marketing, everything starts with brand awareness. For a consumer to buy a brand they must first be aware of it. Brands without brand awareness cannot build other communications. In fact brand awareness is the central platform from which other associations are developed. Independent research confirms that a brand with some level of awareness is far more likely to be considered by [...]
Why share of voice matters Historically share of voice (SOV) meant a brand's advertising £ / total market advertising £. Now clear use of relevant digital metrics provides a much more useful measurement. So you’ve developed clear marketing objectives across the channels that matter. Surely you must also assume that your competitors have done the same thing? [...]
Great brands build outstanding brand awareness, generating exceptional trust and advocacy. These brands also achieve greatness by paying careful attention to how their competition drives awareness. Singular measurement of a brand’s awareness can help marketers assess performance and marketing ROI. Stakeholders can also use awareness metrics to evaluate progress. But detailed assessment of awareness [...]