In-depth analysis of user behaviour is the best way to deliver the ultimate app experience.
In understanding mobile UX quantitative analytics of your app’s performance will only get you so far. It gives you some relevant data, like numbers of actions or users. This is fine but can only satisfy your “how many” questions. However truly understanding how an app is performing means that you also need to answer the “what “why” and “how” questions, like why does your login screen have a quit rate of 50%.
For mobile UX Transive uses the Appsee qualitative analytics platform to fill this gap.
Features such as user sessions recordings and touch heat-maps, show you exactly what your user goes through and indicates how to optimise your app for better user experience.
The better your UX , the better your retention, and the better your customer loyalty, advocacy and, ultimately, your revenue