Go deeper than awareness into the core engagements that drive brand social sentiment.
TRAQ /Social interprets and measures social sentiment, ranking it against your competitors in any given geography or product category. It also provides a deep-dive into all interactions, helping you identify themes, trends, and assess individual engagements.
- Who is talking about your brand?
- Why are they talking about your brand?
- Where are these interactions happening: in the digital and physical world?
- What impact is this having on your brand sentiment?
Tracking and evaluating the detail of your brand’s following and engagement within social media TRAQ/Social gives authoritative insight from consumer interactions with your brand, across all social networks.